Enter The Comfort Zone

Tom “Big Al” Schreiter has travelled the world promoting his MLM business. He’s discovered what prospects consider most important in deciding on a company.

Rate these items yourself, from 1 to 10, most important to least important.

I strongly encourage you to REALLY do this exercise. It will take maybe 5 minutes. Then I’ll give you the REAL answers from prospects around the world.

And if you discover THEIR thinking is radically different from YOUR thinking … well, that could explain a lot!

One more thing: #1 in this poll won by a LANDSLIDE. It wasn’t even close. So it should be real easy for YOU to get #1 right.

Get your pen. Here’s the list:

1. Company literature shown
2. Marketing plan and potential earnings
3. Training provided
4. Who gave the presentation
5. Product line
6. Company management experience
7. Upline support
8. Company image
9. Sales kit provided
10. Being first in your area

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Now just list those down from 1 to 10, most important to least important, from the prospect’s point of view.

Prospects are like a box of chocolates

But you can’t have one till you’ve done the quiz!!

So no peeking!!

OK. #1, and it won by a landslide is:

1. Who gave the presentation? Is that a surprise? It’s about YOU. People join people, they don’t join companies. So the most important item to prospects by a landslide is “Who gave the presentation?”

2. Up-line support Back to YOU again, the 2nd most important factor, again by a landslide. Prospects need to know if YOU will be of any help to them. And will the up-line be any help?

So number one is, people join people … but #2 is pretty much the same.  They want to know if they can do it. And we’re definitely not going to join somebody we don’t like, because then we’d have to work with them.

3. Training Provided Look at this! They aren’t even wondering about money yet, we haven’t talked about a company, we’re still talking about YOU. #3 is about you again. Do you have a conference call we can plug into? Do you have some systems in place to help us be successful? Do you have training? Does the company do training? Are you a good sponsor? Will you help me?

A LOT of people aren’t sure they can do this. Maybe it’s their first exposure to network marketing. But if they know they’ll be trained by someone who’s good, that raises their belief level.

4. Marketing Plan and Potential Earnings So we’re almost halfway through the list. And NOW the prospect is finally wondering, “Can I make some money?” It’s not really about can they make some money. It’s more, can YOU train me? Can YOU help me make money?

And how much money isn’t the issue. It’s just, “Can I do this and make some money?”

5. Product Line We finally get to products. Are you paying close attention? Because if you’ve got a prospect, and you try to tell them the secret ingredients, how the product works or how your long distance service switches work, how deep the cables are buried or whatever your product or service is …

… then you’re going at this bass ackwards!

People don’t care about that stuff. They just want to know: What’s the product? Can I use it? Don’t waste your time teaching them how many grams of sodium it has. Keep it simple.

6. Being first in the area Have you noticed we haven’t even talked about the company yet, but we’re being first in the area? People don’t want to blaze a trail, but they do want to see there’s a large potential to have some growth there.

7. Company Literature shown There are a LOT of networkers who focus on the literature. But this isn’t a reading business. It’s a relationship business. If you don’t believe that, take a look at the top 3 on this list again. If you have a real nice 3D presentation, holograms, smoke and lights, that’s great. But if you don’t connect with people on a personal level, nothing else matters.

8. Company Image Maybe you show a video featuring a 20,000 square foot office & warehouse, on three acres in an exclusive suburb, all the bells & whistles.

Big whoop. That’s #8 on their list, barely on the radar. Why bother?

They just need to know the company is there, it’s legitimate, not hiding behind some post office box or working out of a storage unit. It’ll send them a check. That’s basically all they care about at this point.

9. Is The Sales Kit provided? Now the prospect wants to know that you do have a good video; you do have good literature; you’ve got tools and services they can use to build their business.

So YOU are still the most important thing and the sales kit is almost the least important thing!

10. Company Management experience LEAST important to the prospect is that the president is a family man, and he’s got four or five families to prove it. It does not matter to the prospect. So this whole process is way simpler than most people think:

1. Make sure they like you. 2. Make sure they believe they can do it.

How did you score?

Take the difference between what you had and the correct answer. (E.g., if you had #10 Company Management experience ranked #1, you’d have a difference of 9.

Do that with every item. Add them up. Now you’ll see how YOU are thinking, compared to how the prospect is thinking.

The lower your score, the more like a prospect you’re thinking – under 15, you’re doing well!!

It doesn’t matter if you’re a well-trained networker or completely new. You have to think like a prospect. What you know doesn’t matter. It’s what your prospect thinks that matters.

CLICK HERE for the full scoop

Your real “WHY” is never the money.

It’s about who YOU really are.

• Ninety percent of new businesses fail the first year.
• And 90% of the rest fail in the next 4 years.
• THAT is tough.

You’re excited. You start. A thousand things go wrong. You want to quit a thousand times.

Most people just quit. You need a strong enough reason to do it.

Then if WHAT you’re doing doesn’t work, you’ll figure out some other way. But if you’re at all wishy-washy, you’re a goner.

Your driving factor must be WAY more than money.

A new business is always a risk. People risk to avoid pain, or to achieve pleasure.

Answering these questions may help you find your “WHY”.

• What does your family mean to you?
• What do you want for your own personal growth?
• What you want to accomplish in your lifetime?
• What scares you to death?
• What would it mean to you to help others change their lives?
• What really excites you in life?
• What REALLY makes you angry about your life?
• What would you like to give the people you love most?
• What really, really gets you emotional?

What motivates you to get up off the couch? What gets you to turn the TV off?

What would motivate you to call someone who has asked for information on your business?

So my question is, “How motivated are you?”

A nailed “WHY” can save your life.

. . . Just browsing? Get in touch anyway and let me know what you think.

• Critical: Brand YOURSELF. Yes, promote YOURSELF, not some company – get the best long-term value for your ad dollars!
• Learn to spot the companies that will steal your paycheck – and there are PLENTY of those rascals!
• Find and bond with income partners who will become lifelong friends, who stay with you forever.
• Generate your own leads, so you’ll know they’re good. Would you buy a blood transfusion online? Think of your leads the same way.
• No matter what company you’re in, you can use OUR team training to build your OWN business! I pledge to support you.
• And much, much more!

Download a ebook on the subject here (Not For Beginners)